How to Get Ideas

EUR 10,02

Wenn Sie gerade keine Zeit haben, nach Kalifornien zu reisen - Zum Glück ist dieses Buch so gut, dass sie gar nicht nach Kalifornien reisen müssen - wo Jack Foster seine Kreativitätskurse gibt -, auch wenn Sie Zeit hätten. Typische Stelle:Here s another thing I asked my students:What s half of 13?Someone would say, Six and a half, and I d write it on the blackboard.Six point five?And they d all give me the blank look that cows give to passing cars.One and three.Thir and teen.A student would come to the blackboard, write thirteen on it, erase the lower half of it, point to what was left and triumphantly say, That s half of 13.Two, One and three is four. Half of four is two. Still another breakthrough.There s always another answer. You just have to search for it.

Jack be nimble - Jack Foster s enthusiasm for his subject goes without saying. The man s keen insights and sound (actually usable) advice come in torrents of almost evangelical fervor. If he hadn t been so damn successful in advertising, he might well have been the coach of some SEC football power on a 40 game winning streak.

Jack be nimble - Jack Foster s enthusiasm for his subject goes without saying. The man s keen insights and sound (actually usable) advice come in torrents of almost evangelical fervor. If he hadn t been so damn successful in advertising, he might well have been the coach of some SEC football power on a 40 game winning streak.

A REAL IDEA IS RARE. - I spent 6 years as the Advertising Creative Director for Disneyland and 20+ years in the advertising agency business. I can comfortably say that I know the power of an idea. I know that what most people call ideas aren t real ideas. A real idea is quite rare, very precious, and requires careful nurturing so it can grow into a powerful force. Jack s book outlines the process of what it takes to come up with a real idea - and how to persevere until that idea has a life of its own. Jack s book is a must read if you want to get in (or want to stay in) the idea business.

Brain Surgery - Read How to Get Ideas at your peril. It will do serious, perhaps irreversible, damage to your current way of thinking. This book is a mind-altering, uncontrolled substance that will bend and expand your brain. Probably your life, too. If you are certain that you are ready for such an experience: buy it, read it, then read it again---you may have missed something.

• A Technique for Producing Ideas (Advertising Age Classics Library)
• Cracking Creativity: The Secrets of Creative Genius: The Secrets of Creative Genius for Business and Beyond
• The Comic Toolbox: How to Be Funny Even If You re Not: How to Be Funny If You re Not
• Thinkertoys: A Handbook of Creative-Thinking Techniques
• The Back of the Napkin: Solving Problems and Selling Ideas with Pictures